|Posted on 22 December, 2017 at 0:25|
I've been a social media user since 2008, when Facebook came into my life and keeping up with the goings on of my dispersed family and friends a became a possibility. I took up Twitter in 2012 to join in with #britishflowers hour and have 'invested' many hours scrolling through snippets of hilarity, laughing at the wit of strangers. We started this Blog on our website and then moved onto Instagram, the picture-perfect world of beautiful images, carefully curated and tweaked. I tried Blipphoto, Vine and Snapchat but didn't manage to get to grips with the technology, but have appreciated the benefits of Mailchimp, though not its very particular clunkiness.
For the flower farm, Twitter has been fabulous for communicating with other growers, spreading the word about locally grown flowers and 'bumping into lots of different folk. Instagram has been the gateway to our wholesale market and a brilliant way to show the world what fabulous flowers we grow. I've avoided Facebook for business, found it hard to get to grips with and didn't want to take on another ongoing task that I couldn't get enthusiastic about. There's something about it that just didn't appeal. and it hasn't been a major gap, though occasionally I've thought maybe we should do Facebook, but then the thought went away again.
Eventually, a very persuasive #britishflowers hour discussion all about Social Media made me think about it a bit differently. Currently we don't really provide very many flowers for local people. We sell wrapped bunches from the Newsagent in Chirnside and a few bouquets delivered, but the majority of our flowers are taken out of the area for use in weddings. It would be great to develop more of a local market and Facebook is really the best way to do that - most local people know we're here but we aren't making it easy enough for them to get hold of our flowers!
Alongside the social media tootlings, the way the flower farm works has changed. I did set up the social media and the flower farm, but I certainly haven't done all the work alone. As well as Anna coming to cut and grow, Ray has played an increasing role over the past few years as builder (see picture!), mechanic, planner, bookeeper, fixer, bodger, lumberjack...as well as a sideline in paid employment. The social media for Mill Pond Flower Farm has all been written by me, just one view of our world, so now Ray's going to bring his own perspective on flower growing to our Facebook page. To find out more get over to our page and give us a LIKE, & say hello!